CLINIQUE
Rebrand Design, Product Design, Web Design, Social Media Design
For my Clinique rebrand, I focused on preserving the brand’s dermatological credibility and science-first foundation while introducing a sense of warmth and emotional connection. I explored how materiality, color, and tone could soften the clinical aesthetic without compromising trust or performance. The result is a system that feels elevated and human, balancing proven skincare authority with a more inviting, sensorial experience.
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CLINIQUE
This project reimagines Clinique through the lens of contemporary luxury, examining how a heritage skincare brand can evolve without losing its scientific integrity. By refining the visual identity and packaging system, I aimed to create a cohesive world that feels both archival and modern. The redesign positions Clinique as a sensory laboratory — grounded in research, yet elevated through thoughtful form, texture, and restraint.
