Soundcloud
Visual Identity, Campaign Design, Experience Design
This group project reimagines SoundCloud’s brand identity through a retro-inspired visual system defined by grainy textures, bold gradients, and a cinematic mood. Working closely as a team, we collaboratively developed the concept, visual language, and applications across both digital and physical touchpoints. Our work included a poster campaign and an immersive pop-up booth, with a shared focus on extending the brand beyond screens into real-world experiences. The project highlights my ability to collaborate, contribute creatively within a team, and help build cohesive, multi-touchpoint brand systems.
