Soundcloud
Visual Identity, Campaign Design, Experience Design
This project reimagines SoundCloud’s brand identity through a retro-inspired visual system built around grainy textures, bold gradients, and cinematic mood. As a group, we designed everything from a poster campaign to a pop-up booth. Focusing on thinking beyond digital to create immersive, real-world brand experiences. The design blends nostalgia with modern vibrancy, showcasing my ability to build cohesive, multi-touchpoint brand worlds.
